client: Instagram
project: Direct Message
role: Senior Content Producer
agency, prod co. + post: R/GA
The brief from Instagram was to create 1000s of unique video deliverables from a few dozen sctipts. They were the most stacked production days of my career, but ultimately a fun adventure as we were able to produce the first ads for a product within Instagram (DMs). Pretty Meta, huh? Some samples of the spots are included on this page.