client: Mercedes-Benz USA
project: Lil’ Benz Dealership
role: Senior Content Producer
agency, prod co. + post: R/GA
For the holiday season, Mercedes-Benz USA wanted to create a pop-up “dealership” at the King of Prussia, PA mall. To promote this activation, I produced a few spots with the “product” and “salespeople”, in addition to producing the actual event complete with coloring books and parents chasing their children down the hallway of a busy mall. And we somehow got Jon Hamm to do the read.